Guest Instructor: Pennylane Shen
Workshop: How It Sounds: Writing for the Practical Artist (19+ years) Writing about one’s practice is a difficult feat for even the most seasoned artist. Translating the complex ideas in one’s work onto the written page is a daunting task that requires practice and research. You will focus on the many facets of art writing, using several examples, tips and industry standards for emerging and mid-career artists. Learn to write for the art reading audience, situating their voice, clarifying purpose and fine tuning the writing process. Topics include artists’ statements, CVs and covering letters, press releases, formal and informal voice.
About Pennylane Shen: Since 2008, Pennylane has offered one-on-one artist consultations, group seminars, writing and brand development through Dazed and Confucius; assisting and advising emerging and mid-career artists on navigating the fine art industry. Dazed and Confucius has been recognized locally through monthly seminars, as well as internationally with lectures in universities across Europe, the United Kingdom and the United States. Pennylane holds a Master’s Degree in Visual Culture Theory from New York University and has lectured at various forums including New York, London, Toronto, Chicago and Seoul. At Langara College, Pennylane is responsible for creating and instructing the courses: Marketing for the Fine Artist and The Photographic Concept. An avid supporter of art and wellness, she sits on the board for the Vancouver General Hospital and UBC Foundation. For the past 5 years, Pennylane has been an associate of Bau-Xi Gallery, the longest standing commercial gallery in Canada. In the past, she has worked for Elliott Louis Gallery, Jacana Gallery and Jennifer Kostuik in Vancouver. www.dazedandconfucius.com