New digital media program for New Westminster
New Westminster, BC– The City of New Westminster is moving forward with a digital media program that will see the installation of four digital signs located on the city’s perimeter land and right of way sites. With an in-service date of November 2012, the four digital signs will be located at Highway 91A at the Queensborough Bridge, Highway 91 at the approach to the Alex Fraser Bridge, on Brunette Avenue at the Highway 1 East on-ramp and on McBride Boulevard at the south end of the Pattullo Bridge.
“The new digital signs will generate approximately $2 million in revenue for the City each year as well as offer significant promotion opportunity for programs and services offered in New Westminster,” said Mayor Wayne Wright. “It’s a great way to market events and initiatives while earning additional funds that we can re-invest in our community.”
Following an extensive process, a 20-year agreement has been signed with All Vision Canada, All Vision will pay all costs associated with building, maintaining and marketing the digital signs and will professionally manage and maintain the digital sign program.
The outdoor digital media program will provide New Westminster with additional benefits to its existing outdoor media signs and similar to those being enjoyed by other communities utilizing digital media signs including Abbotsford and Surrey. A public information meeting will be held at City Hall on Tuesday, June 26th at 6:00pm to solicit feedback on the project and invite suggestions on the allocation of revenue generated.
“Our goal was to optimize the high traffic perimeter lands owned by the City, enhance communications opportunities and find new and sustainable revenue sources for New Westminster,” said Wright. “The digital media program will do just that.”