What if I don't like the new logo?

We understand that change can be challenging, especially when it involves something as visible and familiar as a city logo. Our new brand was developed through a thoughtful and inclusive process that considered community input, the city’s evolving identity, and our vision for the future. As with all visuals, logos are subjective. While not everyone may connect with the new logo right away, we hope that over time it will come to represent the pride, progress, and diversity of New Westminster.

Our brand is more than just a logo — it’s a reflection of the values we share as a community and the services we provide to residents every day. The City of New Westminster’s new brand strategy is designed to reflect a more dynamic and inclusive visual identity, one where everyone can feel seen, heard, and represented.