City of New Westminster launches mobile optimized website

New Westminster, BC – The City of New Westminster is pleased to announce the launch of an optimized version of the City’s website - www.newwestcity.ca - formatted specifically for viewing on mobile devices. The mobile website includes all the same content available on the desktop website, but features streamlined navigation to facilitate browsing on all smartphones and tablets. Users will automatically be redirected to the optimized site when accessing the City’s website from their mobile device.

“As more individuals use mobile devices to access information, having a mobile-friendly website for the City of New Westminster is essential to ensure we stay connected to residents, businesses and visitors” said Acting Mayor Jonathan Cote. “The City’s website is the primary source our residents turn to for civic information, and the new mobile site will make it even more accessible.”

The goal of the new mobile site is to provide users with an intuitive, convenient, and improved experience in accessing information from the City of New Westminster website and encourage community engagement through the venue that many citizens prefer – online. In 2013 alone, over 64,000 users accessed the City of New Westminster website using mobile devices and tablets. This number is anticipated to grow with the introduction of the new mobile site.

The mobile website is the latest initiative in the City’s strategy to incorporate new mobile technology into its customer service and communication efforts including social media, e-newsletters, digital signage, YouTube, and mobile apps. In 2012, the City of New Westminster launched ‘My-Waste’, the City’s first mobile app that offers residents garbage and recycling information, the ability to report a problem, and customized collection date reminders. The City also plans to introduce another mobile app in fall 2013.

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Contacts:        
Blair Fryer, Communications and Economic Development Manager
City of New Westminster
or 604-527-4688