How much did the City spend?

The City of New Westminster spent approximately $49,000 on the brand development, public engagement activities, concept designs, creation of a new graphic standards guide, print and digital asset templates, research, and consulting time. An additional $20,000 was spent on items related to the logo launch, including the brand story video, street banners, and other promotional items, which are covered under existing department budgets.

Using a budget-conscious approach, assets will be updated gradually over time with expenses being covered within existing annual department budgets. New items will be ordered as existing stocks are depleted or require replacement.