New Westminster, B.C., Canada – The City of New Westminster is pleased to announce the appointment of Natalie Froehlich (she/her) as the City’s new Chief Financial Officer/Director of Finance and Information Technology. Natalie is an accomplished financial professional with diverse experience across several sectors, and holds a Chartered Professional Accountant designation. Natalie will begin her role with the City on May 11, 2026.

Over the course of her career, Natalie has honed her expertise in financial management and strategic planning across multiple industries. Since 2021, she held the position of Director of Financial Planning and Analysis with the Vancouver Park Board where she was responsible for managing finances, ensuring compliance with regulatory requirements, and providing strategic financial and improvement guidance to the senior leadership team.

Prior to her work with the Park Board, Natalie spent many years in the health care industry, where she was Director of Business Planning first at Health Shared Services BC, then for both BC Children’s and Women’s Hospital and Health Care, leading their financial planning, reporting, and budget oversight.

“We are pleased to welcome Natalie Froehlich to the City of New Westminster as our new Chief Financial Officer/Director of Finance,” said Donnie Rosa, the City’s Chief Administrative Officer. “Her depth of financial expertise, emotional intelligence, human-centric leadership and communication skills will align with the culture in New West and strengthen the City’s leadership team, enabling us to continue delivering quality services, in a fiscally responsible manner.”

Throughout her career, Natalie has demonstrated a strong commitment to excellence and a passion for delivering high quality financial services. She has built a reputation as a trusted advisor and strategic thinker, and she is widely respected for her integrity, ingenuity, and leadership skills.

“I’m extremely excited to embark on this new journey as CFO/Director of Finance,” said Natalie Froehlich. “I look forward to partnering with the amazing team at the City of New Westminster to build upon the City’s successes and help deliver Council’s priorities and initiatives for the community.”

About City of New Westminster

As a central hub in the Metro Vancouver area and the oldest city in western Canada, the City of New Westminster delivers a broad spectrum of urban services to over 85,000 residents. New Westminster is rich in history, with a viable and thriving economy, diverse and growing population reflective of the region, and a team of talented and dedicated staff who work together to achieve its strategic vision. The City of New Westminster has earned a proud reputation for sophisticated civic leadership, service delivery, and outstanding employee relations. The City is focused on promoting opportunities across sectors such as health, education, and the knowledge-based and creative industries, while recognizing the important role retail, arts and culture play in the community.

To learn more about the City of New Westminster, please visit: www.newwestcity.ca

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Media Contact:

Maia Odegaard
Communications Coordinator
City of New Westminster
778-789-8241 |